404 by Andy Cannon

The ebook starts with a strange story, a neuroscience-biology lesson, and an unconventional cunning opener; the cunning in which lies in our body’s response to this opener as we explore the how and why of “exploiting” our natural biology. An underlining theme in this book is about setting ourselves apart from other performers, disguising our methods, and breaking down preconceived beliefs – and that is exactly what this opener, which requires strong audience management, does.